Development · Search & AI visibility · Growth
Websites and web apps built to grow, and supported for the long run.
I design, build and grow ecommerce stores, web applications and business websites — from technical SEO and site speed to analytics, conversion and long-term support. One senior partner instead of a developer and an agency.
- 22+
- years building for the web
- 150+
- startups & businesses helped
- 70%
- work from returning clients
Selected case studies
Useful work, not just good-looking screens.
Ecommerce builds, apps and business platforms — each shaped around real constraints, then supported and improved long after launch.
Structuring rough ideas into investor-ready pitches
From application to hiring dashboard, in one platform
A gallery-style store for original artwork
A marketing site built to book consultations, not just look good
Services
Development and growth services, from first plan to long-term support.
After 22+ years of web and software development, the value is not just knowing how to build — it is knowing what should be built, how it will be found, and how to keep it dependable.
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Ecommerce development
Custom builds and Shopify, WooCommerce, Magento and .NET (nopCommerce) stores — complex catalogues, checkout, subscriptions and ERP integrations.
Get an ecommerce quote -
App, SaaS & PaaS development
iOS and Android apps, web applications and multi-tenant SaaS and PaaS platforms built with Laravel, React and React Native.
Get an app or SaaS quote -
Search & AI visibility
Technical SEO, structured data, site speed and content structure, so you rank on Google and get cited in AI answers.
Request a search & AI audit -
Analytics & conversion
GA4 and Tag Manager tracking, conversion optimisation, and email and marketing integrations that show what actually sells.
Request an analytics review -
Product & platform architecture
Technical direction for new products and difficult rebuilds: system design, data flows and a delivery plan that avoids expensive surprises.
Book an architecture review -
Applied AI & automation
Practical AI features, agents and workflow automation with clear human controls and honest evaluation of where AI adds value.
Discuss an AI use case -
Security, cloud & DevOps
Application hardening, AWS and container delivery, monitoring and recovery planning for platforms that cannot afford downtime.
Request a security review -
Maintenance & long-term support
Updates, performance, security patches and continuous improvement after launch — the same senior engineer, year after year.
Ask about a support plan
Not sure which of these fits? Describe the problem and I’ll send a clear quote and starting point.
Get a quoteA personal practice
Senior experience, without layers between us.
I’m Lalan Kumar Lalitesh, a full-stack developer and solutions architect. For more than 22 years I’ve helped startups and businesses turn complicated ideas and ageing systems into clear, dependable digital products.
My work sits between product thinking and implementation. I help define the problem, choose a practical technical direction, build the system, make sure it can be found — and stay involved as it meets the real world.
“Good software should make the business around it feel simpler.”
How every project runs, whatever its size.
- Direct collaborationYou talk to the engineer doing the work.
- Thoughtful engineeringDecisions made for the long term, not the demo.
- Clear communicationPlain-language updates, trade-offs explained.
- Long-term supportStill here after launch, improving what’s live.
How I work
A straightforward path from uncertainty to useful software.
A clear development process — discovery, planning, build and ongoing support — so you always know what happens next and what it will cost.
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Step 1
Understand
I start by clarifying the business problem, the people involved and what success needs to look like.
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Step 2
Shape
I turn that context into a focused plan, technical direction, a clear quote and a sensible first release.
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Step 3
Build
The product is built in visible increments, with decisions and trade-offs explained in plain language.
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Step 4
Improve
After launch, I learn from real use and keep performance, search visibility, security and value moving forward.
Get a quote
Tell me what you’re building.
Share a few details about your website, app or store. I’ll reply personally with questions, a suggested starting point and a clear quote — no sales team, no hand-offs.
Working with clients in India and worldwide.